SEO Case Study: Pragyanam School

Client Overview

Pragyanam School is a CBSE‑affiliated K‑12 school in Gurugram, Haryana. The school emphasizes a life‑skills‑based curriculum, co‑scholastic activities, robotics, and holistic education. The target audience is parents and students looking for quality education in Gurgaon and surrounding areas.

Problem / Challenges

1. Competition in Local Search: Many schools in Gurgaon / Delhi NCR compete for the same target keywords like “CBSE school in Gurgaon” or “best school in Gurugram”.
   2. Visibility for Local Keywords: Limited optimization for geographically relevant keywords can reduce visibility.
   3. On‑page Optimization Gaps: Meta descriptions, tags, headings, and URLs may not be fully optimized.
   4. Technical SEO / Site Performance: Site speed, mobile usability, and schema markup may need improvement.
   5. Content Strategy: Blog or informational content may not align with parents’ search intent.
   6. Local SEO / Reputation: Weak Google My Business optimization and limited reviews affect rankings.

Proposed Solution

1. Keyword Research & Targeting: Identify high‑volume, relevant keywords for Gurgaon and NCR.
   2. On‑Page SEO Improvements: Update titles, meta descriptions, and headings with local keywords.
   3. Technical SEO & Site Performance: Improve site speed, mobile experience, schema markup, and fix crawl issues.
   4. Content Strategy: Publish blogs and resources about admissions, curriculum, and life skills education.
   5. Local SEO & Reputation Management: Optimize Google My Business profile, collect reviews, and maintain NAP consistency.
   6. Monitoring & Analytics: Track keyword rankings, analyze user behavior, and refine strategies regularly.

Expected / Possible Results

– Improved organic traffic and higher local visibility.
– Ranking on page 1 for keywords like “best CBSE school in Gurgaon”.
– Increased online inquiries and engagement.
– Enhanced mobile experience and reduced bounce rate.

Recommendations & Next Steps

– Conduct a detailed SEO audit to identify technical and content gaps.
– Implement quick wins: meta tag optimization, speed improvements, image alt text updates.
– Develop a 3‑month content calendar for blogs and local keywords.
– Track progress monthly and adjust strategies based on data insights.