Commitment. Committing to great product, service, and other initiatives that impact lives within and outside the organization.
Accountability. Acknowledging and assuming responsibility for actions, products, decisions, and policies. It can be applied to both individual accountability on the part of employees and accountability of the company as a whole.
Balance. Taking a proactive stand to create and maintain a healthy work-life balance for workers.
Integrity. Acting with honesty and honor without compromising the truth