A backlink is essentially the link of one website to another. Search engines such as Google utilize backlinks as a ranking indicator because when one site hyperlinks to another one this means that they believe that the content on the site is significant. Backlinks that are of high quality can improve a website’s rank and increase its visibility in search result pages (SEO).

How Do Backlinks Work?

Backlinks play a significant part in the search engine algorithm SEO, as well as your overall strategy to expand your site. The most straightforward way to think about backlinks is as conversations between websites. For instance, John is a blogger and creates an interesting piece about a sporting event.

The other blogger Samantha is a blogger who links back to John’s piece when she offers her viewpoint. Because she writes about the subject in her famous online magazine it makes a backlink back to John’s blog post. Since the online magazine is very popular, several other websites link to the article. This improves the online magazine’s credibility, and John’s article will also get an important backlink from a trusted website.

It’s an all-win situation.

Types of Backlinks

There are two main kinds of backlinks, and one of them is more important in comparison to the second. Let’s have a review of each type and the way they impact your website.

  • Nofollow
  • Dofollow

The nofollow tag informs search engines to not ignore the link. They don’t transmit any information from one website to the next. Therefore, they’re not useful in boosting your search ranking or visibility.

Dofollow hyperlinks are the kind of backlinks that people want. Be aware that links from reputable websites are the most valuable. Backlinks of this kind will help boost your rankings on search engines.

There are also dofollow links that are regarded as to be harmful or toxic. These are links that originate from suspicious websites or come from breaching the conditions of service. This can lead to Google to penalize, or even remove your website. Keep in mind that it’s not all about the number of backlinks. It’s its quality that creates the difference in rankings.

How to Get Backlinks?

The process of building backlinks for your site takes time and energy. Here are seven easy methods to begin creating quality backlinks for your site.

  • Include links to your website in your Social Media pages.
  • Try to do a Google search to find a page that is already well-ranked and then work to improve and expand it.
  • Create lists of articles, “how-to” posts, “why” posts infographics, or posts that embed videos. These types of posts typically get more backlinks than normal posts.
  • Write the best guides for posts. These are lengthy posts that span several thousand words that take on every aspect of the subject.
  • Need to write guest posts for other blogs and websites.
  • Reach out to influencers within your niche or industry to inform them of an article you have posted on your website that they might be interested in linking to.
  • Find influencers within your industry and give them a link. There is no doubt that they will be able to connect back to your site.

It is also possible to begin conducting backlink analysis for your competitors. To do this, you’ll have to look at the backlinks of your competitors that rank well.

A tool for backlinks such as SEMrush can assist you in locating these links so that you can start targeting them as part of your link-building strategy.


How Can I Check My Backlinks?

 There are many tools for monitoring backlinks that allow you to monitor the backlinks on your website, such as Google Search Console, SEMRush, Ahrefs, etc.

Monitoring your backlinks is crucial. Google Webmaster Guidelines require you to request harmful website owners to eliminate their links from your website. If you do not, Google may penalize your website and your rank will decrease in the search results.

Therefore, it’s essential to be aware of how to answer these three questions:

  • Where do I locate the backlinks to all of my sites?
  • How do I tell which ones are harmful?
  • How do I get in touch with the owners of toxic backlinks?

The solution is simple using the appropriate tools.

It is possible to use Google Search Consoleto to assist in growing your website and track your backlinks; however, it takes quite a long time, and it’s not as extensive in the ways it can be accomplished. But, there are more efficient and more effective tools that are available. For instance, using SEMrush it is possible to quickly solve all three of those important questions and many more.

SEMrush offers two major areas that are specifically focused on backlinks. The one includes backlink analytics, which is the Backlink Analytics section that lets you analyze your competitors. The next is the Backlink Audit area.

Let’s glance at the Backlink Audit section because it allows you to find all backlinks that link to your website.

Then SEMrush’s Backlink Audit tool checks every backlink, and weeds out those that are not safe. This will help you identify and eliminate toxic backlinks before Google will penalize your website. One of the great aspects of SEMrush is that you can contact the owner of the harmful website directly from the screen of the user.

Utilizing a tool like SEMrush it is possible to conduct keyword research, check the backlinks of your competitors, and then manage them all in one place. Maintaining a track of your backlink profile can reveal a lot about the importance of your site and is an important element of the SEO strategy for your website.


This guide should help you to understand what backlinks are and how you can make use of them to boost the popularity of your site’s visibility.