Over the past decade, we’ve witnessed a fascinating shift in the way in which we all communicate with each other, and the ways in which digital data is transmitted, shared and received. The rise of the smartphone app has completely shaken up so many aspects of so many people’s lives and livelihoods, and for many of us, apps have become central to our daily existence and the way we go about our personal lives, our relationships, and our business.
If you currently run a website that deals directly with members of the public, or people within your industry, there’s no getting away from the fact that you’re in need of an app. With so much of our internet-based activity now happening on the move (we’ve all seen how people, whether on public transport, sitting in cafes, or simply walking down the street use their mobile devices to stay connected), a well-designed and functional app opens the doors of so many different possibilities.
Apps allow us to stay in contact with our site visitors, customers, friends, or content readers. They give us the chance to deliver updates, issue marketing material, or provide special offers and speedier services. They facilitate ease of use and allow for round-the-clock accessibility.
Apps aren’t just the future; they’re very much the right here, right now; and if your website doesn’t yet have an app, you’re missing out on a wealth of possibilities that could take your site’s purpose to the next level. Your e-commerce site is a place where your customers go in order to purchase your goods and your services, and the chances are that for a long time, your website was perfectly sufficient in allowing you to run your business. However, in today’s app-driven world, an e-commerce site without a mobile app is one that is likely to hit something of a brick wall in the future, as customers increasingly demand on-the-go access with a higher rate of usability and ease.
Apps also allow you to send reminders, push notifications, and updates to your customers far more easily than with traditional marketing techniques. If you’ve got a discount sale coming up, or you’re offering some kind of special promotion on your e-commerce store, you no longer have to worry about sending out mass email marketing messages you can achieve a much higher turnaround and ROI with a push notification.